Website redesign and migration
A new site or a new platform, with changed URLs redirected and your content and tracking carried over.
For businesses that have outgrown their website or its platform, whoever built it.
The problem
Why sites get replaced.
Three reasons businesses look for a new site or a new platform.
- 01
“Our site doesn’t look like the business we are anymore.”
Your offer, brand, or customers have changed since the site went live. Visitors still read about the business you used to be.
- 02
“We can’t change a thing without calling a developer.”
Each small edit waits for someone else, so updates get put off. Moving to a platform your team can edit means your pages, links, and tracking have to move too.
- 03
“We’re afraid a new site will cost us our Google traffic.”
A missed redirect or a dropped page title can cost you search visitors. If tracking also stops on launch day, you won’t see the drop.
The work
What’s in the project.
Six parts, one fixed price, from a list of your current pages to the checks at launch.
A list of what you have
Before anything changes, we list your current pages and URLs, and the visitors and leads each one brings in, as far as your data shows.
Design and build
New pages designed and built around the one thing you want visitors to do, or your current design rebuilt on the new platform. Checked on phones before launch.
Redirects for changed URLs
Old URLs that change get a permanent (301) redirect to the closest new page, so links and bookmarks still work.
Content carried over
The pages you keep move to the new site with their page titles and descriptions. What gets rewritten, if anything, is agreed in your proposal and its fixed price.
Tracking set up and tested
Analytics and conversion tags on the new site, tested before launch and set to respect consent.
Checks at launch
We test redirects, forms, and tracking before the switch, submit your new sitemap to Google, and check for indexing errors afterward.
- Typical KPI
- Conversion rate
- The share of visitors who become leads or customers. We agree on the KPI for your project before work starts; with a monthly plan, you watch it in your live dashboard.
How it works
From audit to launch.
The first steps have fixed times, and the build schedule is set in your proposal.
- Within one business day
Free audit
A person checks your current site on five points, including speed, SEO, and tracking, and emails you a plain-English report.
- After a 30‑minute call
A fixed price in writing
A written proposal with the scope, the one KPI we agree on, and one fixed price for the project.
- Before launch
Baselines first
Your tracking is checked and your current site’s numbers are recorded, so the new site is measured against the old one.
- Before launch
Build, content, and redirects
The new pages are built, your content moves over, and changed URLs get their redirects.
- At launch
Tested, then live
The new site goes live once its redirects, forms, and tracking pass their tests. Then we check that Google can index it.
Price
How pricing works.
Every project is quoted after the free audit or a call, so you know the price before work starts.
Ask for a project quoteFAQ
Questions about redesigns.
Something else on your mind? Email [email protected] and a person replies within one business day.
Will a website redesign hurt my SEO?
It can. Google says nobody can guarantee a #1 ranking, so we don’t promise you’ll keep yours. What we do: redirect old URLs that change, carry over your content and page titles, test tracking before launch, and compare your traffic and leads before and after launch, so you can see what changed.
How long does a website redesign take?
It depends on how many pages you have, how much of the content changes, and whether the platform changes too, so the schedule is set in your proposal. Before that, your free audit report arrives within one business day, and the proposal follows a 30-minute call.
What’s the difference between a website redesign and a migration?
A redesign changes how your site looks and reads. A migration moves it to a new platform, domain, or URL structure. A project can do both. Either way, old URLs that change need redirects, and your content and tracking have to come along.
How often should I redesign my website?
There’s no fixed schedule. A redesign makes sense when the site no longer matches what you sell, you can’t update it yourself, or it doesn’t work well on phones. Sometimes the fix is smaller than a new site: the free website audit checks your current site on five points and tells you what to fix first.
Ready when you are.
Start with a free website audit. A person checks your site, and the report is in your inbox within one business day.