GA4 setup and server‑side tracking
Analytics and conversion tags that fire correctly and respect consent, so you can see which marketing pays off.
For businesses that spend on marketing and want to know what it brings in, on the site they have now, whoever built it.
The problem
Numbers you can’t trust.
If any of these sound like you, your tracking needs a look.
- 01
“I don’t trust what Google Analytics tells me.”
Tags that fire twice, or never, count leads that didn’t happen and miss ones that did. Budget decisions made on those numbers are guesses.
- 02
“I can’t tell which channel brought the lead.”
When a lead’s source gets lost between the first click and the form, the channel that earned it gets no credit, and you can’t see which spend pays off.
- 03
“I’m not sure our tracking respects consent.”
Tags that fire before required consent are a legal risk. Moving tracking to a server doesn’t change that: consent still applies.
The work
What’s included.
What we set up and test, in accounts in your name.
A tracking plan
Your KPI, the conversions behind it, and the events that lead there, written down before a tag goes live.
GA4, set up or fixed
Your existing GA4 property cleaned up, or a new one in your name, with key events for the leads, bookings, or sales you count.
Ad conversion tags
Conversion tags for the ad platforms you use, such as Google Ads and Meta, set to count each lead or sale once.
Tags that respect consent
Tags that follow the choice each visitor makes in your consent banner, and wait for consent where it’s required.
Server-side, where it’s worth it
Events sent through a server in your name before they reach Google or your ad platforms. Your proposal says whether it’s worth the hosting cost.
Tested before it counts
Each tag tested before it goes live, so leads arrive with the channel that brought them.
- Typical KPI
- Leads
- With a monthly plan, your live dashboard shows each lead and the channel that brought it.
How it works
What happens, and when.
Here’s each step from your free audit to your first monthly review.
- Within one business day
Free audit
A person checks your site on five points, including whether your analytics and conversion tags fire, what they count, and how your site asks for consent. Then you get a plain-English report by email.
- After a 30‑minute call
A proposal with a fixed price
A written proposal: the one KPI we agree on, what to track, whether server-side tracking is worth it for you, and a fixed price.
- By day 30
Tracking checked
With a monthly plan: your tracking is checked, your baselines are in your dashboard, and the first fixes are live, so you can measure what changes from there.
- Each month
Monthly review
In a monthly plan: a plain-English report, a review call, and the next steps, agreed with you.
Price
How pricing works.
Every project is quoted after the free audit or a call, so you know the price before work starts.
Ask for a project quoteFAQ
Questions about tracking.
Something else on your mind? Email [email protected] and a person replies within one business day.
Do I need server-side tracking?
Not always. It sends events through a server in your name before they reach Google or your ad platforms, which gives you more control over what reaches them. It also adds hosting, a third-party cost. Whether it’s worth it depends on what you track, where you send it, and how much ad budget rides on those numbers. Your proposal says what we recommend and why.
Does server-side tracking get around cookie consent?
No. It changes where data is processed, not whether you need a visitor’s consent. We set up your tags, in the browser and on a server if you use one, to follow the choice each visitor makes in your consent banner. Which consent rules apply to your site is a question for your lawyer.
Why don’t GA4 and Google Ads show the same conversions?
They count by different rules, such as the date a conversion is credited to and which ad gets the credit. So some gap is normal. A conversion counted twice, or a tag that never fires, is not normal. The free audit checks whether your tags fire and what they count.
Who owns my Google Analytics account?
You do. We work in your existing GA4 property, or set up a new one in your name. The property, its data, and the tags we set up stay with you if you leave.
Ready when you are.
Start with a free website audit. A person checks your site, and the report is in your inbox within one business day.